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Epic Digital is proud to celebrate the release of the first piece of Marvel’s newest publishing initiative.  Marvel NOW is a great jumping on point for new readers, and long-time fans alike.

The first issue, Uncanny Avengers, hit stores yesterday.

Epic Digital has played a unique role with these new books.  If you have the Marvel Augmented Reality mobile app, you can scan the cover and see deluxe animated sequences, videos, behind-the-scenes extras, and more.

There are plenty more to come, and we at Epic Digital hope that this new collaboration between animation/video and comics garners feedback from readers.  If you have picked up Uncanny Avengers, and seen it, give us a shout!

One of the great privileges that comes along with working at Epic Digital, is the ability to direct corporate videos. In my youth, most of my work was with television or feature film production, focused on live action. With live action, take all of the hectic nerve-wracking stress that comes along with writing, editing, and choreographing a production, and then add on 15 hour days of trying to film things which sometimes are magic tricks on camera. There’s a kind of basic thrill that comes with trying to pull off something under-budget, on a stressful day, that the human eye can’t typically see given the boundaries of reality.

In animation, that boundary of reality is completely non-existant. If you can draw it, you can produce it. It’s really fun to create in the sandbox that is animation, whether for corporate video clientele, educational companies, or more.

It’s almost like directing while editing. With corporate animation, or even whiteboard projects, you are directing while storyboarding. And then you are directing while “editing”, or animating. In air conditioning. I work in the comic industry a lot, and its a similar feeling: The ability to just write what visually comes to the mind’s eye. Corporate animation is very similar. You can storyboard and choreograph things with the foremost thought being how it works visually, instead of “How will we film this?”

This virtue gets passed on to the client as well. The ability to portray a message using anything from the ether is a huge asset to corporate video production, when that message is easier conveyed visually rather than having to worry about lighting, equipment, and a full-fledged film crew.

When you are preparing your next marketing video, or sales video, consider whether your message will be more successful on HD video, or on HD animation. The advantages may surprise you.

Today Apple just announced the iPhone 5. The phone has loads of new features, but there’s one major one that will impact your mobile business initiative:

The new display will mean that new mobile applications for your business initiative will need to match a new resolution, at 1136×640 in a lovely new 16×9 aspect ratio.

This may not mean much to you, but really if you’ve ever developed a website or apps for the iPhone previously, now is the time to make sure those graphics are updated to take advantage of this new display.

Likewise, users can now get 4G on their iPhone 5, so data will be able to be sent across this much higher pipe.

Check with your account executives at Epic Digital if you need to update your graphics for this new release at all. Now is the time to do this, as the phone will be released later this month.

Nowadays more people are using their mobile devices to browse websites than on any other device.  That is a statistical fact.  So how can you take advantage of this with your corporate marketing needs?  Here’s a few tips to get you started on your next corporate marketing brainstorming session.

First off, the days of Flash are long gone.  It is now easier than ever to create classy animated banners for your website using HTML 5, featuring all of the same quality that you’ve gotten from creative design companies like Epic Digital in the past.  This isn’t just for fanciness’ sake.  Animated pieces of your mobile website can direct focus and also utilize a unique call to action.

Secondly, people love to see presentations, but only if they are done right.  A picture is worth a thousand words.  But how do you convey the thousand words that your business needs to get across in an entertaining fashion that has a call to action and directs your client’s focus to your unique selling point?

Hire the experts.  Don’t waste time with individual contractors who may or may not understand what it takes to actually craft an advertising message.  There are many tools available for corporate media presentations, such as whiteboard videos, animated corporate videos, and more.

It’s actually quite cost effective to create even a single minute of animation for your corporate presentation.  Contact Epic Digital today for a free consultation to see if there’s a unique way to present your corporate media message via video or animation.

Epic Digital performed a case study on its clientele last week. The study is being syndicated in news outlets around the U.S. To read the study in its entirety, click here or see below.

PHOENIX, March 13, 2012 /PRNewswire/ – In a study conducted by the “Microsoft Tag” community, mobile device usage was estimated to overtake desktop Internet users by 2014, based on a rate of growth tracked since 2007. Mobile Application production studio Epic Digital recently conducted a survey of clientele, to study how the unprecedented growth of applications on the iPhone, iPad, and Android effects different markets.

Eric Peterson, CEO of Epic Digital had this to say:

“Nearly 90% of our production income comes from businesses expanding their traditional media to mobile devices. This is specifically in the corporate, educational, and entertainment markets. Ever since 2009, the priority for companies has switched from just having Internet media, to making sure that media is cutting-edge and user-friendly on mobile devices. This includes animation, periodicals, and even normal business functionality. Large franchise restaurants are taking orders from iPads and department stores are doing the same.”

A study conducted by the National Literacy Trust shows that children ages 7-16 are more likely to own a mobile device than a book. With the January announcement of Apple’s new iBooks 2 textbooks for iPad, more educational publishers are trying to provide innovative learning tools on mobile devices.

As traditional media consumption trends change to a more mobile design, new gateways are opened for how media can be communicated to users.

Epic Digital’s Eric Peterson says, “The really exciting thing about mobile apps, is that there is a really cohesive way for sleek design and user experience to blend with functionality. Instead of creating a piece of media that can serve as a digital business card, more utilities can be packed in. A roofing company can mobilize its task force with affordable devices that not only can provide social media communication to their clientele, but also provide services such as project management, invoicing, billing, and more.”

Epic Digital is a creative production studio founded in 2004 with over 25 designers, technicians, and project managers. Its focus is on mobile applications, web development, and media creation such as animation, video, and design. Their website can be found athttp://www.epicdigital.com.

Apple announced in January the release of iBooks 2 for the iPad.  At the forefront of this program are interactive textbooks, created by top educational publishers such as Pearson, McGraw-Hill, and Houghton Mifflin Harcourt.

It’s great news to see a leading technological company like Apple using new media to stay abreast of a new generation of learners.  Children are growing more comfortable with using computers at an earlier age, and so using interactive tools to engross grade-school children is a monumental step.  Put simply:  this one product will influence the way children absorb lessons for the next generation, or maybe more.  It’s not just the fact that this is interactive– the key is that now other developers will follow the trend set by Apple and create even more tools to help facilitate learning in an age where traditional media is growing antiquated.